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<channel>
	<title>Sasha Abadin</title>
	<link>https://sasha.industries</link>
	<description>Sasha Abadin</description>
	<pubDate>Thu, 24 Jul 2025 17:23:11 +0000</pubDate>
	<generator>https://sasha.industries</generator>
	<language>en</language>
	
		
	<item>
		<title>Front page</title>
				
		<link>https://sasha.industries/Front-page</link>

		<pubDate>Mon, 27 Feb 2023 16:51:36 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Front-page</guid>

		<description>
	
	
	
Sasha Abadin is a writer in Brooklyn, NY.
Oh heyyyy what’s up? You found my portfolio! Thanks for stopping by 🫶 Here are a few fun Sasha Facts.
1. I have TWO degrees. Creative Writing and Philosophy. Which really helped me learn how to be a person in the world, but wasn’t super helpful getting me a job. Go figure! So I went to The Creative Circus after that. Which helped a lot, jobwise.&#38;nbsp;2.&#38;nbsp; I used to live in a warehouse squat in downtown Atlanta, which was a lot of fun, until the cops raided the basement because a guy was running a chop shop down there that no one knew about. Remind me to tell you the whole story later.3. I LOVE music. I’ve been playing guitar since I was like 7 years old. Then I learned drums at 14. Then I got a bass at some point because the praise band at church needed someone to play on Sundays. I also have a trumpet under my bed. I should really dust that thing off and learn to play it.
4. I have a hardcore punk band and we are very loud and fast. It’s a nice outlet for me. I think we’ll be famous soon.
5. Currently working at Anomaly NY and before that McCann NY and before that GS&#38;amp;P.&#38;nbsp;
6. My email address is sasha.abadin@gmail.com in case you wanna say hello!


&#60;img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/ea0e9b2c46d1f8119b3ccb652808d628e3cf7bd3d9dc0ba88d140a84acdb83cb/Sasha_Accc_2787.jpg" data-mid="229234759" border="0"  src="https://freight.cargo.site/w/1000/i/ea0e9b2c46d1f8119b3ccb652808d628e3cf7bd3d9dc0ba88d140a84acdb83cb/Sasha_Accc_2787.jpg" /&#62;
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Experience&#38;nbsp;
	Anomaly / Copywriter
April 2022 - PRESENT,  New York, NY
Journeys, Zales, Target, Albertsons, Johnnie Walker, Don Julio, Crown Royal, Denny’s, Ally

McCann NY / Junior Copywriter
June 2021 - April 2022,  New York, NY
HomeGoods, TJX, ULTA Beauty, U.S. Bank

Goodby Silverstein &#38;amp; Partners / Copywriting Intern
February 2021 - June 2021,  Remote
Xfinity Mobile, Samuel Adams, San Diego Zoo, A complimentary email from Rich Silverstein

Freelance Copywriter 
July 2020 - February 2021,  Remote
Sold work to TikTok and Workrise with Los York (LA). Wrote many a marketing blog for Elevation (ATL)

</description>
		
	</item>
		
		
	<item>
		<title>Jazmine From Journeys</title>
				
		<link>https://sasha.industries/Jazmine-From-Journeys</link>

		<pubDate>Wed, 19 Mar 2025 01:48:37 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Jazmine-From-Journeys</guid>

		<description>Bigfoot gets a job at Journeys... and happens to be a teenage girl.
I loveeee doing funny weird stuff. So this was a dream to work on.Journeys, the iconic mall shoe store, asked us to help them get new followers on TikTok. So we made a 6 episode long-form content series. Millions of views later, I feel like I can say confidently that it was a success. 
Here’s all six episodes and the trailer.&#38;nbsp; But if you just wanna see my favorite one, you gotta watch the finale.












</description>
		
	</item>
		
		
	<item>
		<title>Sincerely, Food</title>
				
		<link>https://sasha.industries/Sincerely-Food</link>

		<pubDate>Mon, 27 Feb 2023 16:51:37 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Sincerely-Food</guid>

		<description>The first project I worked on when I got to Anomaly was this enormous brand campaign for Albertsons. Not just Albertsons, actually, but ALL of their grocery stores (Safeway, Vons, Pavilions, and so many more). Our goal was to create a breakthrough campaign for the grocery category, based around a very simple idea: If food could speak, what would it have to say? You can really learn a lot about a person just by looking at their food. These stories offer food’s point of view, not just about a grocery store, but about people, and what happens when we sit down for a meal.








The campaign made it’s way into out-of-home, merchandise, and in-store across every Albertsons banner.

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</description>
		
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	<item>
		<title>The Snowball Effect</title>
				
		<link>https://sasha.industries/The-Snowball-Effect</link>

		<pubDate>Mon, 27 Feb 2023 16:51:37 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/The-Snowball-Effect</guid>

		<description>When I was a junior at McCann NY, I somehow got to make this huge holiday commercial for the TJX brands. It’s about an enormous snowball that plows through a small town, spreading cheer everywhere it goes, which is pretty much what TJ Maxx, HomeGoods, and Marshalls do every holiday season.

</description>
		
	</item>
		
		
	<item>
		<title>Building Towards Better</title>
				
		<link>https://sasha.industries/Building-Towards-Better</link>

		<pubDate>Mon, 27 Feb 2023 16:51:37 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Building-Towards-Better</guid>

		<description>
I worked on this while freelancing for the cool folks at Los York in Los Angeles. Workrise is resource for skilled laborers to not only find their next job, but to build their careers in a way they might not have been planning to do. All we had to do was convince the guys who can do it all to let us help them out a little bit. 



&#60;img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/b9b6345fc91d5640fb8142acb35f006e0826a73420420b308cd27c2b6671a1dd/Workrise_SopcialStatic_1200x630-01.png" data-mid="171624732" border="0"  src="https://freight.cargo.site/w/1000/i/b9b6345fc91d5640fb8142acb35f006e0826a73420420b308cd27c2b6671a1dd/Workrise_SopcialStatic_1200x630-01.png" /&#62;


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&#60;img width="1900" height="1074" width_o="1900" height_o="1074" data-src="https://freight.cargo.site/t/original/i/b9450adde5ab1aa8b0d7b60884b8122a7b145cac48dafb2129920a83bf39ad1b/zsuAgp7s.png" data-mid="171625183" border="0"  src="https://freight.cargo.site/w/1000/i/b9450adde5ab1aa8b0d7b60884b8122a7b145cac48dafb2129920a83bf39ad1b/zsuAgp7s.png" /&#62;
</description>
		
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	<item>
		<title>Life On A Brush</title>
				
		<link>https://sasha.industries/Life-On-A-Brush</link>

		<pubDate>Mon, 27 Feb 2023 16:51:38 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Life-On-A-Brush</guid>

		<description>When I was in portfolio school at The Creative Circus, no one was making heartfelt ads. I wanted to give that a shot. These films for Benjamin Moore Paint were the result. The idea: colors bring back memories. That’s powerful reason to pick a hue, if you ask me. Would Benjamin Moore make ads as artsy as this? Maybe, maybe not. Either way, I’m proud of them.



&#60;img width="2500" height="1578" width_o="2500" height_o="1578" data-src="https://freight.cargo.site/t/original/i/126ea4ef42f4957978105c872843d14fea3422351e979cbeb897c74e9b9b4228/Mockup_Brown.png" data-mid="169903854" border="0"  src="https://freight.cargo.site/w/1000/i/126ea4ef42f4957978105c872843d14fea3422351e979cbeb897c74e9b9b4228/Mockup_Brown.png" /&#62;
&#60;img width="2500" height="1578" width_o="2500" height_o="1578" data-src="https://freight.cargo.site/t/original/i/b7dcefa164bdfdfb906665bd7756d99513508877714143fdc3625db8ecf24402/Mockup_Yellow.png" data-mid="169903855" border="0"  src="https://freight.cargo.site/w/1000/i/b7dcefa164bdfdfb906665bd7756d99513508877714143fdc3625db8ecf24402/Mockup_Yellow.png" /&#62;</description>
		
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	<item>
		<title>Merry Me</title>
				
		<link>https://sasha.industries/Merry-Me</link>

		<pubDate>Thu, 03 Apr 2025 18:35:21 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Merry-Me</guid>

		<description>You know Zales, right? The mall diamond store? They came to Anomaly looking for a brand refresh. Something cool, something stylish, something holiday. Here’s the campaign we made. The first step toward a whole new look and feel for the brand.


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9a7cba55fd0cee4fc91203572a3ad6ac95576469e5754055bf9c2f39f8c0664/Z_Holiday_MidandUpperFunnel_SocialPaidTemplates_SEP23Bold-Gold-Frame-1.png" data-mid="229235552" border="0"  src="https://freight.cargo.site/w/1000/i/d9a7cba55fd0cee4fc91203572a3ad6ac95576469e5754055bf9c2f39f8c0664/Z_Holiday_MidandUpperFunnel_SocialPaidTemplates_SEP23Bold-Gold-Frame-1.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>All Of The Above</title>
				
		<link>https://sasha.industries/All-Of-The-Above</link>

		<pubDate>Thu, 24 Jul 2025 17:23:11 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/All-Of-The-Above</guid>

		<description>
When you do your back-to-school shopping at Target, you don’t have to choose between quality products, good prices, and a broad selection. 
You can have all of the above.
This was Anomaly’s first project for Target, and boy it was a big one. A broadcast campaign with an anthem :30, half a dozen product-focused :15s, and a slew of unique :06s to top it off. 
2 LA shoots and 1 NY shoot later, we had a campaign.
 I’ve included the anthem here first, and the two :15s I wrote for the broadcast campaign.


We also made 35 assets for the accompanying social media campaign, and launched it with a content series called Small Talk, where it’s the kids who get to quiz the teachers instead of the teachers. This was a blast to create.&#38;nbsp;Here’s all four episodes.  I wrote all of these, and I still have the question cards to prove it.&#38;nbsp;






Aaaaand here are some of my favorite photos from our product/lifestyle shoot.


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</description>
		
	</item>
		
		
	<item>
		<title>Punk Rock</title>
				
		<link>https://sasha.industries/Punk-Rock</link>

		<pubDate>Mon, 27 Feb 2023 16:51:39 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Punk-Rock</guid>

		<description>
Just a heads up, my music is pretty intense. It’s not for everyone. This is your warning.&#38;nbsp;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8a78ca454a418bdcfe7676e063bf1d55389192c8bc062d9161314ed3241b11ca/PILLOWBITER-B-2.png" data-mid="229236811" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/8a78ca454a418bdcfe7676e063bf1d55389192c8bc062d9161314ed3241b11ca/PILLOWBITER-B-2.png" /&#62;
I’m the front woman and songwriter for a brutal hardcore band called PILLOWBITER. I write the riffs, and I do the vocals. I get inspiration from my life experiences as a trans woman. In times like these, I feel like it’s more important than ever to be visible. But even more important to be LOUD.

We put out our first album this year (2025) via Trash Casual Records.

You can stream it wherever you do your music streaming. But if you’re really cool, you’ll listen to it here, and maybe even go to our bandcamp page and buy it.6 SONGS by PILLOWBITER
We also sell t-shirts and 7-inch records, but you have to come to a show to get one &#38;lt;3


&#60;img width="590" height="788" width_o="590" height_o="788" data-src="https://freight.cargo.site/t/original/i/647c054f7291809023a6c0b4aea352c3c707e4733a915bdce7230b4a34345dab/PB-TEE-ON-FIG.jpg" data-mid="236240587" border="0"  src="https://freight.cargo.site/w/590/i/647c054f7291809023a6c0b4aea352c3c707e4733a915bdce7230b4a34345dab/PB-TEE-ON-FIG.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0d33eff81bf829e0897a5ef6c90c5d0de9985c78e89cc51c484e69d0f4ca8e39/PB-1-LS-REV3.png" data-mid="229237060" border="0"  src="https://freight.cargo.site/w/1000/i/0d33eff81bf829e0897a5ef6c90c5d0de9985c78e89cc51c484e69d0f4ca8e39/PB-1-LS-REV3.png" /&#62;
&#60;img width="4050" height="4050" width_o="4050" height_o="4050" data-src="https://freight.cargo.site/t/original/i/e36e7e3d86829daee9f8616d15068dbbe564d05a3e4fc5a68f30a5c429c5af1a/PILLOWBITER7INCHCOVER.png" data-mid="236240599" border="0"  src="https://freight.cargo.site/w/1000/i/e36e7e3d86829daee9f8616d15068dbbe564d05a3e4fc5a68f30a5c429c5af1a/PILLOWBITER7INCHCOVER.png" /&#62;

Here’s a few of us in action, too. I know what you’re thinking. “Sasha, what about a music video?” I know, I know. One thing at a time. We’re working on that.

&#60;img width="3130" height="2075" width_o="3130" height_o="2075" data-src="https://freight.cargo.site/t/original/i/e7ba5147a9d0acb48bd7946dd37ebdff1f14dcc345b0799553980652bf9a81e4/PB-SHOW.jpg" data-mid="229237312" border="0"  src="https://freight.cargo.site/w/1000/i/e7ba5147a9d0acb48bd7946dd37ebdff1f14dcc345b0799553980652bf9a81e4/PB-SHOW.jpg" /&#62;
&#60;img width="3130" height="2075" width_o="3130" height_o="2075" data-src="https://freight.cargo.site/t/original/i/82ee3889ba420ced9742727975d3d22f4febd84a14887334b64f691db25df1f6/PB-BAND.jpg" data-mid="229237308" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/82ee3889ba420ced9742727975d3d22f4febd84a14887334b64f691db25df1f6/PB-BAND.jpg" /&#62;
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&#60;img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/e75b388c3a64dfa8a1b80981fe2aa31336a867f57f89dabd82cb0cf5a3d2f3a9/DSCF5433.JPG" data-mid="236240639" border="0"  src="https://freight.cargo.site/w/1000/i/e75b388c3a64dfa8a1b80981fe2aa31336a867f57f89dabd82cb0cf5a3d2f3a9/DSCF5433.JPG" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Page nav</title>
				
		<link>https://sasha.industries/Page-nav</link>

		<pubDate>Mon, 27 Feb 2023 16:51:40 +0000</pubDate>

		<dc:creator>Sasha Abadin</dc:creator>

		<guid isPermaLink="true">https://sasha.industries/Page-nav</guid>

		<description>

Next Page&#38;nbsp;︎︎︎</description>
		
	</item>
		
	</channel>
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