When you do your back-to-school shopping at Target, you don’t have to choose between quality products, good prices, and a broad selection.
You can have all of the above.
This was Anomaly’s first project for Target, and boy it was a big one. A broadcast campaign with an anthem :30, half a dozen product-focused :15s, and a slew of unique :06s to top it off.
2 LA shoots and 1 NY shoot later, we had a campaign.
I’ve included the anthem here first, and the two :15s I wrote for the broadcast campaign.
We also made 35 assets for the accompanying social media campaign, and launched it with a content series called Small Talk, where it’s the kids who get to quiz the teachers instead of the teachers. This was a blast to create. Here’s all four episodes. I wrote all of these, and I still have the question cards to prove it.
Aaaaand here are some of my favorite photos from our product/lifestyle shoot.
