The first project I worked on when I got to Anomaly was this enormous brand campaign for Albertsons. Not just Albertsons, actually, but ALL of their grocery stores (Safeway, Vons, Pavilions, and so many more). Our goal was to create a breakthrough campaign for the grocery category, based around a very simple idea: If food could speak, what would it have to say? You can really learn a lot about a person just by looking at their food. These stories offer food’s point of view, not just about a grocery store, but about people, and what happens when we take a seat at the table.